Marketing Track
Marketing Track
The requirements for the Marketing Track are as follows:
Required Courses (12 credits) |
Crs | |
| MKT 3400 | International Business Principles | 3 |
| MKT 3600 | Marketing Research | 3 |
| MKT 3605 | Consumer Behavior | 3 |
| MKT 5750 | Marketing Strategy | 3 |
Elective Courses (12 credits) |
||
| MKT 3420 | Persuasion and Customer Decision Making | 3 |
| MKT 3520 | Advertising and Marketing Communications | 3 |
| MKT 4120 | Media Planning | 3 |
| MKT 4123 | Marketing Web Analytics and Intelligence | 3 |
| MKT 4131 | Persuasive Communications Techniques and Strategies | 3 |
| MKT 4151 | Direct Marketing I: Strategies and Tactics | 3 |
| MKT 4152 | Direct Marketing II: Database Marketing; Managing The Creative Process | 3 |
| MKT 4171 | Public Relations | 3 |
| MKT 4401 |
International Trade Financing |
3 |
| MKT 4410 | International Trade Operations | 3 |
| MKT 4420 | International Marketing Research and Management |
3 |
| MKT 4460 | International Supply chain Management |
3 |
| MKT 4511 | Marketing Channels | 3 |
| MKT 4523 |
Green Marketing |
3 |
| MKT 4093** | Selected Topics in Marketing |
3 |
| MKT 4540 |
Branding |
3 |
| MKT 4555 | Internet Marketing | 3 |
| MKT 4557 | Digital Advertising | 3 |
| MKT 4560 |
Entertainment Marketing |
3 |
| MKT 4700 | Business Marketing Management | 3 |
| MKT 4876 | Advertising Account Planning |
3 |
| MKT 4900 | Managing Customer Relationships | 3 |
| MKT 4910 |
Selling and Sales Management |
3 |
| MKT 4911 | Communication Skills for Selling and Marketing | 3 |
| MKT 4912 | Retailing I: Retail Marketing | 3 |
| MKT 4913 | Retailing II: Retailing Management and Merchandising | 3 |
| MKT 4966 | Social Media Marketing and New Ventures | 3 |
| MKT 5000 | Independent Study | 3 |
| MKT 5550 | Product Planning | 3 |
| IBS 3000*** | Technology, Innovation, and the Global Enterprise | 3 |
| ECO 3250*** | International Economics | 3 |
| LAW 3111*** | Law and International Business | 3 |
| LAW 3118*** | Law of Unfair Competition and Intellectual Property | 3 |
| LAW 3106*** | Law & Entrepreneurship | 3 |
| LAW 3220*** | Law and the Entertainment Business | 3 |
| MGT 4880*** | Management of Multinational Corporations | 3 |
|
*MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track. ** May be taken more than once if a different topic is dealt with. Topics are announced in Schedule of Classes. ***Students may take up to two non-marketing courses as part of their track. |
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