Business to Business Marketing Track
Business to Business Marketing
The requirements for the Business to Business Marketing Track are as follows:
Required Courses (15 Credits)
| MKT 3400 | International Business Principles | 3 |
| MKT 3600 | Marketing Research | 3 |
| MKT 4700 | Business Marketing Management (offered only in Spring) | 3 |
| MKT 4511 | Marketing Channels (offered only in Fall) |
3 |
| MKT 5750 | Marketing Strategy | 3 |
Elective courses - Choose any three (3) courses from the following (9 credits):
| IBS 3000 |
Innovation, Technology and the Global Enterprise | (v) 3 |
| MGT 3710 |
Operations Management | (v) 3 |
| MKT 4460 | International Supply Chain Management | (v) 3 |
| MGT 4551 | Service Operations Management | (v) 3 |
| MKT 4420 |
International Marketing Research and Management |
(o) 3 |
| MKT 4540 | Branding | (o) 3 |
| MKT 4555 | Internet Marketing | (o) 3 |
| MKT 4910 | Selling and Sales Management |
(o) 3 |
Students may take one of the following courses* as a substitute for an elective above:
| PSY 3058* | Small Group Processes | (o/v) 3 |
| LAW 3102* | The Law of Business Organizations |
(o/v) 3 |
* The department cannot guarantee that these courses will be available or open for registration.
Note to students:
Students who would like to focus on the value chain management aspect of Business to Business Marketing may want to choose 9 credits from the (v) designated courses. Students who would like to focus on the organizational marketing aspect may want to choose 9 credits from the (o) designated courses.
