The Ph.D. program in marketing is a full-time program that trains students to be successful marketing scholars and educators. The program takes a rigorous, flexible, multidisciplinary approach to help students acquire the necessary knowledge and skills for productive careers at research-oriented academic institutions. The program encourages students to cultivate their own research interests and expertise through a combination of relevant courses, collaborative work with involved faculty, and independent research in the form of a dissertation. The program also emphasizes the link between the creation of knowledge and its dissemination through effective pedagogy by allowing students to gain valuable teaching experience in the classroom. Students are expected to complete the program in 4 years.
The program admits students with excellent academic backgrounds, competitive GMAT scores and strong verbal and written communication skills. Applicants must have an undergraduate degree prior to entering the program. For details regarding admission requirements, financial support and the admission process, please see our Admissions page.
Stephen Gould (Area Coordinator)
For PhD admissions inquiries contact the PhD Program Office