Graduate Program FAQs

How do I decide whether an MBA or MS degree in marketing is more appropriate?

For most people with little other training or appropriate marketing and business experience, the MBA is most recommended. The MS degree is for a smaller group of people who either want to specialize in a certain area and/or have prior training or experience to build on.

What kinds of entry-level positions are open to graduates who lack relevant work experience?

There are many positions, ranging from assistant brand managers to assistant account managers in advertising agencies to professional sales positions. Click here for a handout that discusses various types of careers in Marketing and related fields.

What does the core course MKT 9703, Marketing Management, cover?

It covers marketing strategy, consumer behavior and various aspects of the marketing mix (product, price, place and promotion).

What club/organization can graduate students join?

Graduate students may join Baruch's Zicklin Marketing Club.

For more information visit Clubs / Organizations.