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Undergraduate Course Syllabi

Syllabi for selected undergraduate courses in Marketing and International Business

NOTE: these are sample syllabi for illustration only, and may differ from those in use in any given semester.

Course number
Course title
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BUS 1000
Introduction to Business
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MKT 3000
Marketing Foundations
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MKT 3400 International Business Principles
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MKT 3520 Advertising and Marketing Communications
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MKT 3600
Marketing Research
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MKT 4420 International Marketing
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MKT 4700
Business Marketing Management
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MKT 5750 Marketing Strategy
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