MS in Marketing
The Master of Science (MS) in Marketing*
The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits, including a number of courses spanning all areas of business for a broader background.
All MS students take the four required courses (12 credits) listed below. Beyond that, students design their own program by taking six additional courses from any offered by the Department of Marketing and International Business (MKT and IBS courses).
Courses in Specialization (30 credits)
Required Courses (12 credits)Credits
**MKT 9702 Marketing Research3 MKT 9703 Marketing Management3 MKT 9716 Consumer Behavior3 MKT 9750 Marketing Strategy3
Elective Courses (18 credits)
Choose any six 9000-level coures in the Department of Marketing and International Business.
*Requirements apply to students admitted in spring 2011 or later. Students admitted prior to spring 2011 who have questions about their degree requirements should consult the Office of MS Programs and Academic Services.
**The prerequisite for MKT 9702 is STA 9708 Applied Statistical Analysis for Business Decisions. This prerequisite can be waived based on prior completion of two undergraduate statistics courses, with a minimum grade average of B-. Students who are not waived from STA 9708 will take this course in addition to the other courses required for their degree.
For further information, contact:
Prof. Nermin Eyuboglu
Deputy Chair and Faculty Advisor
Prof. Clifford Wymbs
Faculty Advisor (International Marketing)
Address: 151 E. 25th St. Room 820 (between Lexington and Third Avenues)
Phone: (646) 312-1300
Fax: (646) 312-1301
Website: Graduate Admissions
Office of MS Programs and Academic Services