MBA in Marketing
- Marketing
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The Master of Business Administration ( MBA ) in Marketing
The MBA in marketing allows students to select courses from a broad range of marketing areas (advertising, internet marketing, international marketing), and is designed to prepare students for careers in marketing. The Department of Marketing offers a wide array of courses, and students may tailor the major to reflect their individual needs and interests. Students are encouraged to meet with a faculty advisor to help them in their selection of courses. A MS Program in Marketing is offered as well.
Courses in Major (12 credits)
Required
CreditsMKT 9702 Marketing Research 3MKT 9716 Consumer Behavior 3Generally, waivers will not be given for MKT 9702 and 9716. Students who think they have the appropriate background that warrants seeking substitutions for these courses, should contact the Department Chair.
Electives
To complete their major, students can choose two additional courses from a wide array of offerings in the Department of Marketing (MKT). Students may tailor the major to their individual needs and interests. At the same time, students with an interest in specific areas of advertising, internet marketing, or international marketing are advised to take courses within that area as follows:
Advertising
MKT 9701 Advertising and Marketing Communication 3MKT 9725 Advertising Copy Techniques 3MKT 9726 Direct Marketing I 3MKT 9728 Media Planning and Analysis 3Internet Marketing
MKT 9764 Internet Marketing and Global Business 3MKT 9780 Interactive Internet Marketing 3MKT 9781 Internet and Entrepreneurship 3International Marketing
MKT 9763 International Trade Operations 3MKT 9766 International Marketing Management 3MKT 9774 International Logistics 3MKT 9763, MKT 9766, and MKT 9774 have as a prerequisite IBS 9760 or ECO 9741. Either of those courses may be taken as an "International Elective."
Note: Students are not limited to taking only four courses in their major and may use their nine general elective credits to take additional marketing courses if they wish.
For further information, contact:
Prof. Kapil Bawa
Chair and Faculty Advisor, Department of Marketing and International Business
Faculty Advisor
(646) 312-3287
MktIB@baruch.cuny.eduProf. David Luna
Deputy Chair
Faculty Advisor
Phone : (646) 312-3270 x3274
Fax: (646) 312-3271
David.Luna@baruch.cuny.eduGraduate Admissions
Address: 151 E. 25th St. Room 820 (between Lexington and Third Avenues)
Phone: (646) 312-1300
Fax: (646) 312-1301
Website: Graduate AdmissionsOffice of Graduate Studies
Full-Time Honors MBA and Accelerated Part-Time MBA Programs: (646) 312-3130
Maria.DiBenedetto@baruch.cuny.eduFlex-Time MBA and MS Programs: (646) 312-3140
Zicklin.Graduate.Advisement@baruch.cuny.edu
Website: Graduate StudiesRequirements apply to students admitted in fall 2003 or later. Students admitted prior to fall 2003 who have questions about their program are encouraged to get in touch with their faculty advisor or an advisor in the Office of Graduate Studies.
