Part-time Faculty Bio
Susan M. Ascher is a native New Yorker and graduated from The Bronx High School of Science. She received her B.S. from Stern College, where she majored in chemistry and earned her masters at Columbia University. When the U.S. government passed laws allowing the medical industry to advertise directly to the consumer, she founded her Health Care Marketing Agency. She and her specialty agency were featured in the advertising column of the New York Times. For the past nine years, she has been an adjunct at Baruch and in 2005, was inducted into the Golden Key Honour Society. During the summer, she volunteers at the Baruch College Starr Career Development Center.
Alan Barnett has held senior positions at Barneys, Loehmann‘s and other specialty retailers, and currently is a partner in a consulting firm.
Elinor Bowen is an independent consultant specializing in database marketing. She is a past president of Karl Analytics, a division of the Walter Karl Companies, and has held database marketing positions with Citicorp, Sears and Leo Burnett. Through these affiliations she has worked with companies in the software, telecom, hospitality, pharmaceutical and packaged goods fields. She holds three degrees in Political Science: a Ph.D. from Case Western Reserve University, an M.A. from Yale University and a B.A. from Douglass College.
Louis Cohen is a Baruch alumnus, he was formerly in search marketing at Microsoft and now works for Citigroup.
Patti Devine, managing director of the consulting firm Devine & Company, has more than 17 years' experience in solving the marketing challenges of companies large and small. Her firm specializes in customer retention, strategic partnerships, and marketing project management. Ms. Devine holds an MBA from Fordham University Graduate School of Business and a BS in Business Administration from Bryant College in Smithfield, RI.
David Diamond, is an independent consultant focused on Marketing and Strategy. He helps small and mid-sized companies survive and thrive in a rapidly changing environment by identifying key strategies and guiding their implementation. His clients range in scope from packaged goods companies to technology companies to fine arts organizations to marketing services providers, and range in size from $5 million to $5 billion in annual sales. He began his career in packaged goods marketing at Procter & Gamble and other, smaller, consumer product companies. He subsequently spent 15 years in the marketing services industry, serving in senior management roles at ActMedia, Lamaze Publishing and Catalina Marketing Corporation. Businesses he has worked on have grown an average of 30% annually during his tenure. His education includes an MBA from Columbia University and a BA from Carleton College.
Carly Fink is a Baruch alumna, she has worked in strategic planning at JWT and other advertising agencies, and has experience in client-side and vendor-side market research.
Daniel Gagliardi, received his MBA from Pace University in Professional Management and an Advanced Professional Certificate in Marketing Management from New York University. He has been teaching at Baruch since 2001 and has taught various courses including Business 1000 Honors and Marketing 3000 Honors. He has worked for prestigious companies such as Clairol and Revlon where he was Managing Director of Color Cosmetics. He is able to draw on those experiences while in the classroom to provide real-world examples and practical suggestions for implementing the conceptual content of the courses.
Linda Gharib is a Baruch alumna, she is a seasoned marketer with experience partnering with advertising agencies, Fortune 100 companies and major brand accounts. Until recently, she was in the search marketing division at Microsoft and has since moved to Citigroup.
Edward Goldberg is President of Annisa Group, which specializes in trade and debt financing for Russian and Eastern European companies. He represented the US State Department at the Conference on International Relations and Problems of Globalization in St. Petersburg, Russia where he delivered the opening address. He was a member of Senator Kerry’s Russia and CIS policy team for the 2004 Election. He has written on such subjects as US-European and US-Russian relations, Globalization, the U.S. Dollar policy, and investment policy. He has lectured at the European Union Studies Center, The Graduate Center, The City University of New York on US-Russian relationships and on International business and Trade at the Lubin Graduate School of Business, Pace University. Mr. Goldberg has also testified before the United States Senate on International Trade matters.
Kevin Horne, is currently an independent marketing strategist. He works directly with clients as well as through partnerships with New York City-based marketing firms such as Saatchi & Saatchi, R/GA, Doremus and i33 to help clients develop effective marketing programs. Recent clients include IBM, Ameriprise, Computer Associates, Johnson & Johnson, and Corbis. From 1999 until spring of 2006, Kevin was the Executive Director of the Marketing Strategy group within OgilvyOne's Consulting division. He has a B.S. in Engineering from Rensselaer and an MBA from NYU.
David Hymson has extensive, global experience in marketing, advertising and promotion as a brand manager for Procter & Gamble in the US and Europe, and later in executive positions at Saatchi & Saatchi, Lowe Worldwide, and Grey Advertising.
Robert P. Imbriani, has been in the international/domestic transportation and logistics field for over four decades. He has held various executive positions with major U.S. Customs brokers/freight forwarders. He is currently Vice President, International Operations for Associated Global Systems. Mr. Imbriani is a well-known speaker and educator in the areas of transportation, logistic solutions, customs brokerage, trade development and financial services. He is an adjunct professor in these areas at Baruch College in New York. Mr. Imbriani is a recognized authority in the international logistics field having provided "expert" testimony in numerous court actions. He is a regular contributor to major trade publications such as Air Cargo Magazine, The Journal of Commerce, World Trade Magazine, IOMA’s Report on Managing Exports and Imports, The Shipping Digest and others.
Gerald Jankowitz, has been teaching Marketing and other business courses at Baruch College since 1999. In addition, since 1993, Mr. Jankowitz has taught more than 30 different business courses at four other colleges in the area. In regard to his business experience, for the past 25 years, Mr. Jankowitz has been President of Market Monitor, Inc., a nationwide consulting and market research company whose clients include AT&T, IBM, DuPont, and Con Edison. Prior to starting his own company, Mr. Jankowitz held senior executive positions at Macy’s and Bond Stores. Mr. Jankowitz received his MBA Degree from Baruch College.
Michael Lissauer, founded Park Bench Marketing Group in the fall of 2008 at Baruch College as an in-house student operated marketing communications company. The company's capabilities include advertising, branding, graphic and web design, social media and public relations. From 1990 through the end of 2007, he was executive vice president of marketing and business strategy for Business Wire and as a member of the company’s Board of Directors. At the start of his business career Lissauer held public relations positions for R.C. Auletta & Company (Vice President), Peugeot Motors of America/Liaison Agency (Public Relations Officer), Harshe Rotman & Druck (Account Executive) and The Brookdale Hospital Medical Center (Assistant Director of Public Relations). In 1971, he graduated from Pace University’s Lubin School of Business with a MBA in Communications and in 1968, from the University of Bridgeport with a BA in Political Science.
Verina Mathis-Crawford, began her career, as a marketing professional; during her 35 years with IBM she held many sales and marketing management positions. She retired from IBM in March 2004. Currently Mrs. Mathis-Crawford is a Professor of Marketing/Executive MBA Program at St. Joseph’s College, Brooklyn Campus and a Professor at Baruch College, Department of Marketing, and Professor at Hampton University’s, College of Continuing Education teaching online marketing courses. She also provides I/T professional services to IBM Business Partners. Mrs. Mathis-Crawford attended Florida A&M University and graduated with honors with a Bachelor of Science Degree. She continued her education at Pace University earning a Master of Business Administration (MBA) in Marketing Management.
Michelle Mercado has more than 15 years‘ experience in various sectors, mostly in e-commerce and e-business, including as an e-commerce manager of 1800flowers.com.
Evan Neufeld is a 15+ year digital market research veteran, and a respected analyst in mobile, new media and interactive marketing. Currently VP of Marketing at Groundtruth, he has held senior-level roles at comScore, M:Metrics, NPD Techworld and Jupiter Research.
Anthony P. O’Malley graduated from University College Dublin with a Bachelors of Commerce. He received a Masters in Business Journalism from Baruch College-CUNY in 2004 and teaches Introduction to Business in their Department of Marketing and International Business, where he has worked since the fall of 2004.
Anthony Pantaleon, is a graduate of Baruch College with an MBA in International Business. He has over thirty years of experience in international business and has operated his own consultancy firm for the last fourteen years. He has been teaching various courses in business for over twenty-two years.
Celine Ruben-Salama is a Baruch alumna, she is a business strategist focused on efficiency, technology, and environmental sustainability, currently working at American Express where she is responsible for setting, implementing and communicating global environmental policy.
Latha Sarathy has 20 years‘ experience in the media industry covering digital, print and television platforms, focusing on how to harness the power of research to further strategic goals.
Herbert Satzman, has been teaching advertising copywriting at Baruch since 2001. He is also a free-lance advertising, sales promotion, direct marketing and public relations copywriter handling major clients in the U.S. and Japan. Previously, he held senior creative jobs at top New York ad agencies including Young & Rubicam, BBDO and Foote Cone & Belding.
Dan Stone is a technology and business executive with over 20 years of experience with financial, management consulting and pharma Fortune 500 companies, including JP Morgan Chase, Ernst & Young Management Consulting, Lehman Brothers and Pfizer.
Michael Stone is an internationally recognized expert in licensing and branding, he is the co-founder, President and CEO of The Beanstalk Group, the world's largest licensing consultancy.
Bret Tesman has over 15 years of corporate, agency and independent public relations experience, and runs his own PR agency.
Amitai Touval has a PhD in Cultural Anthropology from Brown University and lectured at Harvard and at MIT. He works at ITAP International, with responsibility for business development, channel marketing, and sales.
Matthew Van Houten is a Baruch alumnus and Manager, Event Operations, for MTV.
