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PRODID:-//AT Content Types//AT Event//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20120210T182258Z
CREATED:20081217T111331Z
UID:ATEvent-6d717586eb23e45589e8be3c4e7982f3
SEQUENCE:0
LAST-MODIFIED:20090515T083845Z
SUMMARY:Greenwashing: The Realities of Promoting Green Business Practices in the Corporate World
DTSTART:20090403T083000Z
DTEND:20090403T140000Z
DESCRIPTION:This event addressed how corporations have responded to the public call for businesses to act in ways that are environmentally friendly.  The main area of discussion was the practice of “greenwashing,” whereby companies claim that their business practices are less harmful to the environment than the competition’s or, at least, less harmful than they have been in the past.  Since greenwashing is largely a marketing ploy, its critics -- among them journalists, activists, scientists and politicians -- have responded with their own public relations campaigns, pointing out the flaws and inconsistencies in the corporations’ self-portrayals.  Further, government agencies such as the Federal Trade Commission, the Environmental Protection Agency and various state and local regulators have attempted to impose standards which would evaluate claims of corporate environmentalism.  
LOCATION:Newman Conference Center, Room 7-50
CATEGORIES:Center for Corporate Integrity
CLASS:PUBLIC
PRIORITY:3
TRANSP:OPAQUE
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